Living and working in the UK, India, Chile, China, and Australia, she gained invaluable insights into collaborating with suppliers and sourcing products internationally.

Having designed for leading high-street brands like New Look, Primark, River Island, Topshop, Zara, Forever New, and Target USA, Lee Li’s expertise and distinctive vision set her apart. In 2016, she decided to forge her own path and began freelancing for direct brands such as Nicole Fendel and Colette. This led to regular consulting and design work, primarily with Asian suppliers and US-based brands.

In 2022, Lee Li established her own design company, now boasting a growing team of talented designers and representatives worldwide. From the UK, Spain, Australia, and India to various parts of Europe, her team covers an expanding range of categories, including jewellery, hair accessories, soft goods, toys, stationary, swim accessories, bags, hats, and more.

Lee Li carefully selects her team members, ensuring they share her dedication and work ethic. Additionally, she exclusively collaborates with direct brands, agents, and suppliers who align with her company’s vision. Furthermore, Lee Li Design offers valuable expertise to freelancers and designers seeking to thrive in a competitive industry. Together, we push boundaries, create exceptional designs, and leave an indelible mark on the fashion and accessories world. Join us on this extraordinary journey of creativity, innovation, and global influence.